Chesapeake and New England Colonies Term Paper Example | Topics and Well Written Essays - 1500 words

Chesapeake and New England Colonies - Term Paper Example Chesapeake and New England Colonies Early lifestyles of native Chesapeake inhabitants were affected by both geography and climate while social structure was imbalanced, especially that they had a shorter life expectancy. When Chesapeake became a British colony, there was no difference in terms of population growth. If it did, then it would be a lower life expectancy rate than those who were native settlers. The immigrants' life span was lowered to five years compared to that of the immigrants settling in Northern colonies. This is attributed to the immigrants' lack of immunity of the place's diseases such as malaria (Foner 16). Family life is well instilled in the early Chesapeake community. Children are trained to handle the family at an early age because parents die young. It is said that when a child turns 5, there is a 50 percent chance of losing a parent, or both parents (J. Volo and D. Volo). They were taught how to deal with familial responsibility such as taking care of their brothers and sisters and doing hous ehold chores. Their strong attachment to nature also influenced the natives’ belief system. As expected, they believe in supernatural and complex gods of nature. They attribute the weather, their harvest, and other natural events in general as the gods' reaction to their doings (Mountford). For example, if there is a storm, they would assume that the gods are not pleased with what they are doing. Another region in the colonial America is the New England colonies. While Chesapeake’s settlers had been living in the place ages before the formation of New England Colonies, the latter has a greater number of populations probably because they constitute more land area than the other or active economic ventures of the place. New England colonies include Maine, New Hampshire, Vermont, Massachusetts, Rhode Islands, and Connecticut. New England colonies were more improved compared to the Chesapeake region. They make use of land and aquatic agriculture and sell its products to ot her people. In the farming area however, they are not as blessed as Chesapeake of having fertile soil. Farmers are able to plant only one kind of crop because the climate is cold and the soil freezes at certain points of the year. When this time of the year comes, they would shift their means of living to fishing. Being near the Atlantic is advantageous for the people's sustenance because of abundant fish supply. Women are even part of the active economic cycle as merchants, selling home made goods such as soaps, candles and garments (â€Å"The New England†). The religious activities of the people in the New England Colonies are very formal and institutionalized. Unlike in Chesapeake, religious institutions such as the Quaker, Puritan, Baptist, Anglican, Jewish, Catholic, and Congregationalist were beginning to grow, influencing much of the social norms in that society (â€Å"Life in the 13 Colonies†). Like the Chesapeake family life, families in colonial New England a re tight-knit and interdependent to each other. Parents follow a traditional child-rearing strategy, which was to give corporal punishment for children who disobey. Children are also expected to have "unquestioned obedience" to their parents (Wright n.pag.). The Chesapeake community and the New England colonies are different in various ways especially in religion, population, and economy. With the description of their

Globalization and Cultural Diversity in International Business Essay

Globalization and Cultural Diversity in International Business Negotiations - Essay Example Overall, an analysis of the various dimensions of cultural clashes and contradictions will be acknowledged. After a definitional look at globalization and the extent to which its importance has grown in the world of business, its impact on multi-cultural negotiations will briefly be assessed. Whether the business world has managed to eradicate problems created by multi-cultural business activities and how it achieves these eradications will be evaluated through examination and an example interview. This dissertation focuses on the effect of cultural differences on business negotiations, and how businesses from different cultural backgrounds seek to bridge the gaps between their cultures during business negotiations. The paper explores exactly what is meant by the term ‘culture’ and how its different facets may be measured. Then, I review intercultural communication and cultural exchange; in addition, I talk about the impact of globalization on intercultural communication. Business negotiation is under discussion; I examine the impact of culture on international business negotiations and how to analyze a negotiation process. The main problems posed by cultural differences will be ascertained from the research and discussion, and how businesses overcome these differences will be examined through an example interview (German/Italian cultural differences). The interview will involve an analysis of the cultural differences between Germans and Italians, and how the inte rviewed businesses overcome the differences in order to participate in successful negotiations. There has been a great deal of recent discussion as to whether barriers between different cultures have diminished (Nordstrà ¶m, 1991).

Basic token economy

Basic token economy Abstract According to Martin and Pear (2007), a token economy is a system of behavior modification based on the principles of operant conditioning. The original proposal for such a system emphasized reinforcing positive behavior by awarding tokens for meeting positive behavioral goals. Token economies have also been implemented to decrease disruptive behaviors and increase appropriate behaviors. Tokens can then be redeemed for reinforcing objects or activities at a later point in time. Basic Token Economies According to Martin and Pear (2007), a token economy is a form of behavior modification program in which individuals can earn tokens for performing desirable behaviors, and can cash in their tokens for various backup reinforcers. Individuals receive tokens immediately after displaying desirable behavior. The tokens are collected and later exchanged for items or privileges (such as food or free time) and punishing undesirable behaviors by taking away tokens. Shapiro and Goldberg (1986) have provided research to show that the use of an individual contingency token system proves to be an effective method for increasing positive student behaviors History of Token Economies Kazdin (1982), reports that programs based upon the administration of rewards developed long before the emergence of behavior modification systems such as token economies. One such system from the 1800s has been discovered in England. According to Kazdin and Pulaski (2006), Joseph Lancaster posted a notice that read, All who will may send their children and have them educated freely, and those who do not wish to have education for nothing may pay for it if they please. When attendance rose to 1,000 students, Lancaster developed a system by which selected children served as helpers or monitors. The selected monitors would check other childrens work and tokens were given to the children and the monitors. The tokens could be exchanged later for various prizes. Risley and Wolf (1997) state that unlike the token economies used today, the 19th century system was not well defined in that it did not detail the responses that led to the delivery of tickets or give specific exchange rates. In addition, the delivery of back-up reinforcers could be delayed for exceedingly long periods, These rewards will be exchanged, three times a year, for objects of value and useful for the children. Risley Wolf state, Nevertheless, the basic elements of a token economy are clearly present in this classroom discipline system developed in the 19th century. Kazdin (1982) states that token economies with regard to motivating behavior were first formalized in studies performed by Ayllon and Azrin in the 1960s. Ayllon and Azrin worked with mental health institutions and prisons to test token economy systems. They found great success in motivating the change of behavior through token economies. Kazdin (1982) reports on a study performed by Rollins, Thompson, and their colleagues who developed token economies in several elementary school classrooms. These programs were very effective in raising the students academic achievement. When the researchers returned to evaluate the long-term effects they found that the school had discontinued the token economy system and behaviors returned to preprogram behavior. Description Martin and Pear (2007) list several elements that are necessary when developing a token economy. First, tokens can be anything that is visible and countable and can be exchanged for privileges or merchandise. It is best to have tokens that are attractive, easy to carry and dispense, and difficult to counterfeit. Commonly used items include poker chips, stickers, point tallies, or play money. Martin and Pear (2007) contend that tokens are to be administered in a positive manner. When an individual displays desirable behavior, he or she is immediately given a designated number of tokens. Tokens are not to have any value of their own. They are collected and later exchanged for meaningful objects, privileges or activities. In some programs individuals can also lose tokens (response cost) for displaying undesirable behavior. Clearly Defined Target Behavior Martin and Pear (2007) stated that individuals participating in a token economy needed to know exactly what they must do in order to receive tokens. Desirable and undesirable behavior is explained ahead of time in simple, specific terms. The number of tokens awarded or lost for each particular behavior is also specified. Back-up Reinforcers Back-up reinforcers are the meaningful objects, privileges, or activities that individuals receive in exchange for their tokens. Examples include food items, toys, extra free time, or outings. The success of a token economy depends on the appeal of the back-up reinforcers. Individuals will only be motivated to earn tokens if they anticipate the future reward represented by the tokens. A well-designed token economy will use back-up reinforcers chosen by individuals rather than by staff. Developing a system for exchanging tokens Martin and Pear (2007) have stated that a time and place for purchasing back-up reinforcers is necessary. The token value of each back-up reinforcer is pre-determined based on monetary value, demand, or therapeutic value. For example, if the reinforcer is expensive or highly attractive, the token value should be higher. If possession of or participation in the reinforcer would aid in the individuals acquisition of skills, the token value should be lower. If the token value is set too low, individuals will be less motivated to earn tokens. Conversely, if the value is set too high, individuals may become easily discouraged. It is important that each individual can earn at least some tokens. Consistent Implementation by the Staff Martin and Pear (2007) state that in order for a token economy to succeed, all involved members must reward the same behaviors, use the appropriate amount of tokens, avoid dispensing back-up reinforcers for free, and prevent tokens from being counterfeited, stolen, or otherwise unjustly obtained. Staff responsibilities and the rules of the token economy should be described in a written manual. Staff members should also be evaluated periodically and given the opportunity to raise questions or concerns. Initially tokens are awarded frequently and in higher amounts, but as individuals learn the desirable behavior, opportunities to earn tokens decrease. (The amount and frequency of token dispensing is called a reinforcement schedule.) For example, in a classroom, each student may earn 25 to 75 tokens the first day, so that they quickly learn the value of the tokens. Later, students may earn 15 to 30 tokens per day. By gradually decreasing the availability of tokens (fading), students should learn to display the desirable behavior independently, without the unnatural use of tokens. Reinforcers that individuals would normally encounter in society, such as verbal praise, should accompany the awarding of tokens to aid in the fading process. Efficacy Mathur (1996) states that many behavior management techniques, if applied correctly and consistently in a systematic fashion over an extended period-of-time, token economies can be a highly effective method for changing or controlling student behavior. Many factors make a token economy effective. One such factor is that tokens can be easily dispensed without disrupting the teaching/learning process. Another effective factor is that tokens can be exchanged for a variety of individualized backup reinforcers. Requirements for earning reinforcement can be adjusted as the needs of the students change. A token economy system may give the teacher flexibility in adjusting the relationship between certain behaviors and rewards, and may allow for continued pairing of tokens with more natural social reinforcers. Finally, token economies can be used to help the student acquire skills that will eventually lead to other more natural reinforcers such as good grades (Mathur, 1996). Limitations According to Martin and Pear (2007), some include a form of response cost in their token economy. This involves penalizing students for inappropriate behavior by taking away tokens they have earned. The ethics of taking away what a student has fairly earned is questionable. In addition, a threat to the student is implicit in response cost. Response cost may lead to a student behaving appropriately only out of fear or anxiety of losing points or tokens. Additionally, it may lead to power struggles that become setting events for undesired behaviors. Martin and Pear (2007) state some disadvantages of implementing a token economy include cost, effort, and extensive staff training and management. If staff members are inadequately trained or there is a shortage of staff, desirable behaviors may not be rewarded or undesirable behaviors may be inadvertently rewarded, resulting in an increase of negative behavior. Some professionals find token economies to be time-consuming and impractical. Conclusion A token economy, when used correctly, is an effective form of behavior modification that increase desirable behavior, and decrease undesirable behavior with the use of tokens and back up reinforcers. The tokens are collected and later exchanged for a meaningful object or privilege. According to Martin and Pear (2007) token economies have been used effectively in psychiatric wards, in institutions and classrooms for persons with developmental disabilities, in classrooms for children and teenagers with attention-deficit hyperactivity disorder, in normal classroom settings ranging from preschool to college university classes. References Ayllon, T. (1999). How to use token economy and point systems (2nd ed.). Austin, Texas: Pro-Ed. Kazdin, A. E. (1982). The token economy: A decade later. Journal of Applied Behavior Analysis, 15, 431-445. Kazdin, A. E., Pulaski, J. L. (2006). Joseph Lancaster and behavior modification in education. Journal of the History of the Behavioral Sciences, 13(3), 261-266. Martin, G., Pear, J. (2007). Token Economies. In Behavior modification: What it is and how to do it (pp. 323-334). Upper Saddle River, New Jersey: Pearson Prentice-Hall. Mather, S. (1996). Why token reinforcement works. Teacher Mediator, 2, 10-14. Risley, T. R., Wolf, M. M. (1997). The origin of the dimensions of applied behavior analysis. Journal of Applied Behavior Analysis, 30, 377-381. Shapiro, E. S., Goldberg, R. (1986). A comparison of group contingencies for increasing spelling performance among sixth grade students. School Psychology Review, 15, 546-557. Token Economy System Definition. In Encyclopedia of Mental Disorders [Web]. Advameg, Inc. Retrieved 4/9/2009, from http://www.minddisorders.com/Py-Z/Token-economy-system.html.

Twelve Hours Essay -- Papers

Twelve Hours 6.42 p.m. January 17th The doors signalled the end. They signalled the end of the journey, the end of the obsessive excuse making and theory-formulating process that had lead him here. It was these doors that told him it was over; he had now to face reality. He often considered them as the gates to hell, by the very nature of what goes on behind them. His hatred for the place ran deep; it was a constant occurrence on his timeline that now rested at June 17th, 1989. 1989, he thought to himself. 2 years now this place had been part of his life. Two years of visits, crying and emotional breakdown. Two years of constant fluctuations in his marital life that lead him to question his sanity. The close examination of the degree of sanity that he may possess that had brought him here thus far. Madness? He sometimes thought so. Now, yet again, the outlook was bleak. Was this a chapter in his life that was going to be closed here tonight, on this very godforsaken night? So, here he was, in front of those doors again. I look back fondly. When life was to be lived and where death was something that never touched you or affected you in anyway. Death? Here, yet again I find myself talking about death. Maybe it's the nature of the situation that death is obviously the outcome. Have I a right to speak like this? No? I believe I have. Two years in the spectrum of life is a long time. Wars are fought in less time, friendships forged and relationships ruined. Two years ago, two long years, which now I look back and try and gather some reason for the time I have spent savaged by my own emotions. Often it is the sun dappled path ... ...mself, question why he left it so late to tell the woman he loved just how much he loved her. The scene rests on the moment he laid himself over his wife. We sit still watching the quiet crying of a man in great pain. The memories he held of her would be with him forever. As the scene gently fades into obscurity and the colour is washed out into a grey nostalgic item a sense of calm quells up inside. The loss of human life means so much more than this sentence would suggest. No words can describe what emotions we have without someway distorting the truth and removing the uniqueness and individuality of the love. That is why I will not end this story with a common and mediocre ending, for it deserves so much more. That is why I will leave it up to you and let you decide an ending that is justified and meaningful to you.

Inception

Engage the Mind miour mind is the scene of the crime†, was the tagline for Christopher Nolan's Inception, a film that came out the summer of 2010. Inception was an original film by the man that brought audiences the acclaimed Batman trilogy. The film was given a 160 million dollar budget and the premise was questionable, a movie about dreams and reality. The stakes were high as the film could either be a summer blockbuster or a flop.Not only did the film manage to captivate its audiences, it earned more than 00 million dollars in the US alone. It was critically acclaimed and till this day Inception will be remembered as the â€Å"dream, within a dream, within a dream,† a complex film for intellectual and action moviegoers. Inception will stand the test of time for many years to come due to its ability to engage those who see it with its complex plot and its questionable ending. The audience is left to guess if the main character was left in a dream or if it really is eal ity.In an era full of mindless action films, a movie like Inception makes the brain follow the characters, the plot, and the conflict with close detail. If you happen to look away for a few minutes the chances of understanding the film are minimal. But if you happen to pay close attention, you won't be disappointed. With the help of a stellar cast and amazing visuals and excellent cinematography, Inception is the definition of cinema at its finest.

Don Quixote Essay

He was a retired nation scholar: Alonso Quijano, obsessed with books and knowledge, dried up his brain and lose his wit; chose to be a knight-errant, journeyed the world with horse. He wore himself in armour though rusty it was and a cardboard helmet; rode in his horse, searched his adventures, called himself: Don Quixote de la Mancha. Alas! Metamorphosis revealed. Married a farm girl whom he renamed: Dulcinea del Toboso. Beat up by servants of traveling merchants, who refused to recognize Dulcinea’s immense splendor; rescued by a neighbor and carried him home. Expedition came another expedition. Suffered in his long quests. Don Quixote whose real name was Alonso Quijano returned home humiliated, locked in an ox-cart that served as his cage. The Odyssey An epic poem created by Homer, said to be a ‘sequel’ of Iliad. It was Odysseia in Greek, as what Herodotus has called it. Odyssey, derived from the Greek’s, indicated an important and arduous journey. Kept as a prisoner in Calypso, Oh! Odyssey, until the gods held a meeting and set him free. He built a raft and voyaged over stormy seas. Entered the palace of King Alcinous, took part with the games that were held, sang the Trojan War; the King queried who he was: â€Å"I am Odysseus. † He then narrated his quests: the Island of the Winds, the kingdom of the dead; of psyches of ancient heroes and women, passed over the magnificent song at the isle of Siren. Fortunate he was, he survived from Zeus’ thunderbolt which struck the ship; carried he was at the shore of Phaeacia, he then met Athena in Ithaka. Fight has transpired; Yet peace and victory awaited. Flourished. Oedipus He has been made King of Thebes due to his heroic act of liberating the people from the plague and pestilence of Sphinx. Epidemic from another epidemic, people have always asked him to rescue them. Oedipus has always foreseen the needs. Hero he may seem, he has been accused as the murderer of Laius, the former King. Infuriated by allegation, announced it as a plot. A conspiracy for Creon to gain his throne. A battle soon to happen, yet Jocasta arrived in time to stop the fight. She guaranteed that prophets, who declared the accusation, were not reliable. As evidence, she cited the old prophecy that her son needed to murder his father, and have children by his mother.

Beowulf - Analysis Of The Epic Essays - Beowulf, Geats, Free Essays

Beowulf - Analysis Of The Epic Essays - Beowulf, Geats, Free Essays Beowulf - Analysis of the Epic The Anglo-Saxon epic Beowulf is the most important work of Old English literature, and is well deserved of the distinction. The epic tells the story of a hero, a Scandinavian prince named Beowulf, who rids the Danes of the monster Grendel, a descendent of Cain, and of his exploits fighting Grendel?s mother and a Dragon. Throughout the epic, the Anglo-Saxon story teller uses many elements to build a certain depth to the characters. Just a few of the important character elements in Beowulf are Wealth & Honor, Biblical & Paganistic, and Man vs. Wild themes. Many of the characters in Beowulf are, like in most epics, defined by their status. But, in addition to status, the Anglo-Saxon culture also adds an element of honor. To the Anglo-Saxons, a character?s importance, as well as their wealth and status, where measured not only in monetary terms, but it was also measured in terms of honor, fame, and accomplishments. Hrothgar, king of the Danes, is one example of the Anglo-Saxon measurement of importance in Beowulf. In Canto 1 the story teller describes his wealth and importance, not as mounds of gold or jewels, but instead as his ability to ?[lead] the Danes to such glory.? and as his tendency to ?In battle, [leave] the common pasture untouched, and taking no lives.? Through this display of compassion for the commoner who doesn?t fight in battles, Hrothgar proves the full extent of his honor and therefore the extent of his wealth and status. Beowulf, the hero-prince, also proves his true wealth and status through his deeds as defender of the Danes.. As he fights and defeats Grendel, Beowulf Earns Fame and wealth from his companions, and from the Danes, but more importantly, he earns honor raising him to the level of an archetypal hero. Grendel, on the other hand, is the total opposite of Beowulf. He has no wealth, no honor, and he in infamous as an evil killer. This lack of wealth and honor defines Grendel as a symbol of evil and corruption. In addition to using Honor and wealth to define a character?s character, the story-teller(s) have incorporated alternating Biblical and Paganistic motifs in the epic-poem. The original Epic was obviously Paganistic due to the time period of it?s creation. But, as time wore on, the rewriting and touching up of the manuscripts by various sources including religious monks, caused the characters to have slight Christian characteristics. These Christian themes have become very important to the epic to add am element of depth that wouldn?t be possible in modern times due to the lost of the Anglo-Saxon culture and beliefs. An example of the Biblical motif in Beowulf is Grendel. Grendel it biblically described as evil in this excerpt: [ Grendel] was spawned in that slime, Conceived by a pair of those monsters born Of Cain, murderous creatures banished By God, punished forever for the crime Of Abel?s death. The Almighty drove Those demons out, and their exile was bitter, Shut away from men; they split Into a thousand forms of evilspirits And feinds, goblins, monsters, giants, A brood forever opposing the Lord?s Will, and again and again defeated. The Biblical reference in the epic has become a modern day archetypal motif, and serves to give the listener an idea of the extent of Grendel?s pure evil and gives a logical explanation for Grendel?s murderous behavior. This example, not only shows the evil in Grendel?s nature, but also the torture in his heart caused by his Banishment from God. It serves to give the reader an idea of why Grendel would kill the Danes for no reason other than their happiness. Beowulf also has a religious motif to his character. One example of this is in Canto 6 line 381 in which Hrothgar states, ?Our Holy Father had sent [Beowulf] as a sign of His grace, a mark of His favor, to help us defeat Grendel and end that terror.? This religious description shows Beowulf as a sort of messiah sent by god to save man from evil. But, more than that, since Beowulf is in fact not a messiah, this description shows the good in Beowulf?s heart and the purpose of his mission. Another Biblical reference in Beowulf

Clinton scandal essays

Clinton scandal essays The evidence against President Clinton for sexual misconduct is very strong. There have been too many scandals that have surrounded his presidency. This forces the citizens of the United States to deny his plea of innocence. In the spring of 1995, Monica Lewinsky graduated from Lewis and Clark College. She then started an unpaid internship at the White House. Allegedly in November of that year, she became involved in a sexual relationship with President Clinton. Shortly after this point Lewinsky was hired as a full-time White House employee. She left the White House for a public affairs position at the Pentagon. Here she became friends with Linda Tripp, a former White House employee, who worked in the same office. During this time President Clinton apparently sent gifts to Lewinsky, most importantly in the case against him a dress, which she saved as a souvenir, had the President's DNA on it. With things heating up in the Paula Jones case, the President asked Lewinsky to lie about visits to his office. Turning her back on Lewinsky, Tripp taped telephone conversations between herself and Lewinsky about the affairs with Mr. Clinton to setup him up. Lewinsky, allegedly quoting Mr. Clinton, said, "Look them in the eye and deny it." After anonymous tips are given to a firm connected with the Paula Jones case, Lewinsky decided to leave the government and find a new job. On January 7, 1998, Monica Lewinsky signed a sworn affidavit in the Paula Jones sexual harassment case, stating she did not have an affair with the President. Following this, Linda Tripp brought the recorded phone conversations to Independent Counsel for the Paula Jones case, Kenneth Starr. With assistance from the FBI, Tripp wore a wire while Lewinsky lead her step-by-step through her entire sexual relationship with Mr. Clinton. The following day, Lewinsky gives Tripp points on how to respond to Paula Jones' lawyer's questions. After receiving ne ...

#2 Religion Reflection Assignment on a reading by Scarboro and Luck Essay

#2 Religion Reflection Assignment on a reading by Scarboro and Luck called The Goddess and Power (Reading material is uploaded) - Essay Example While thinking about the first question the researcher discovered that the exposition of the paper makes a reader indulge into reflective mode since the reader is compelled to question what the real objective of the authors could be in writing this paper. It appears as if the author would discuss the emergence of religious diversity in order to show the accommodative, liberal and diverse nature of the American religious arena. However, the terms â€Å"religious plethora† â€Å"pagan ceremonies† and â€Å"radical† (Scarboro and Luck, 69) used in the second paragraph bear negative connotation for beliefs like Wicca and Witchcraft and seem to belittle the value of these beliefs in the very onset. This implies that the authors consider all such religious practices somewhat alien to the mainstream America belief systems. The research questions brought forward by the authors – â€Å"What is the appeal of witchcraft to contemporary Americans?† and â€Å" What does Wicca offer to the wider American religious tradition?† (69) – also implicate alienation, separation and distancing of these religious beliefs form the authors’ own beliefs. The wording and terminology used here could look more convincing if the authors had used more neutral language. The discussion also implies that the attributes of Wicca religion and the Witches’ attack on Christian beliefs make the readers assume that Wicca Witches are insolently bold and believe in personal and communal freedom. The words like â€Å"distant, stern, judging, vengeful [....] standing over against the human† (71) used by the Witches for the Christian God implicate that the Witches believe in a belief system which does not have any threat of judgement or punishment. Likewise, the gender inclusive nature of divinity in Wicca culture also sounds striking and imply that the practitioners of this religion believe in human rights and, more specifically speaking, women rights. The male

Using E-book in higher education Essay Example | Topics and Well Written Essays - 500 words - 1

Using E-book in higher education - Essay Example Different assessments that have been done in regards have supported Masrom’s piece of thought according to which normative beliefs and behavioral beliefs acts as a building block in terms of analyzing the certain action (Ros, 2004). Theory of Planned Behavior formulated as the addition of the Theory of Reasoned Action (Hashim & Adviser-Eisner, 2011). It deals with the consequences related attitude towards behavior and subjective norms along with the additional module of behavioral control that comprises the problem such as the lacking of control on the consciousness (Stone & Baker-Eveleth, 2013). Theory of planned behavior includes an array of intentions and behaviors. In the light TpB, it can be stated that, Perceived behavioral control significantly influence the decision making of an individual through behavioral intention (Eagly & Chaiken, 1993). Technology acceptance model was formulated by Davis in 1986 (Ajzen, 1991). It deals with the evaluation of the appropriateness of the certain Information System by analyzing the acceptance behavior of the target users, in order to make advancement and improvement which means to be equally acceptable and adequate for the users of different IT applications (Davis & Venkatesh, 2004). As according to the Tam model which summed up attitude in terms of the set of destructive and productive emotions of the person that generated as the result of performing a target behavior such the greater PU’s and PEOS’s that considerably have more positive impact in the mind of the end user (Davis & Venkatesh, 2004). Although, the Technology acceptance Model became modified in which attitude buildup became eliminated. After the elimination of the consequence of attitude from TAM, behavioral intention again embedded to be majorly influenced by two beliefs of the end user (Eckhardt, 2009). According to the TAM, behavioral Intentional extensively manipulated by means of perceived attitude (Chong, Lim & Ling, 2009). Due to

Intelligence with Educational Teaching Research Paper

Intelligence with Educational Teaching - Research Paper Example Verbal-linguistic intelligence is ability to use language as a way to express oneself and appreciate as well as apply complex meanings. The visual-spatial intelligence has to do with mental imagery, artistic skills, spatial reasoning as well as having an active imagination and manipulation skills. Next is interpersonal intelligence which has to do which ability to understand and effectively communicate with others being mindful of their moods and temperaments. This is close to intrapersonal intelligence which is a deep understanding of oneself and the ability to be self-reflective on emotions and strengths and weaknesses. Lastly is existential intelligence which is ability to tackle issues of human existence such as life and death issues as well as spiritual existence (Chen, Moran and Howard 10). Recognition of these intelligences can enable the teachers build on the strengths of each student’s abilities and make them excel in them (Wadhwa 51). The recognition also allows better interaction and grouping of students in class in order to ensure they exploit, explore and benefit from each other’s skills and abilities based on the types of intelligence each student possesses. Recognition of these intelligences in students and building on them is the best way to eliminate the learning frustrations students have as they can focus completely on what they are good at and the rest can be assisted by other students. Neglect of the type of intelligence a student possesses is the gateway to not only frustrated students with education but to leaving school as well and encouraging criminal behaviour in the society. When a student does not know that they have skills or ability in one form of the mentioned intelligence or the other, they consider themselves of no value and think they cannot benefit through education and hence find no need to not only study but become a respectable individual in society (Tough 36). This can

Counter Terrorism in Comparative Perspective Essay

Counter Terrorism in Comparative Perspective - Essay Example Terrorism has over the years become one of the most pressing and complex issues facing various governments. Despite the attempts made to solve the problem, terrorism still remains a crucial threat to national and global security. The objectives of counterterrorism are to neutralize terrorist cells and operatives and minimize the probability of a terrorist attack. The analysis of the threat of exposure and response to terrorism acts is a collaboration between different institutions of the state such as investigative, prosecutorial, and law enforcement institutions (Setty 2010, p.152). This paper puts UK’s and Spain’s counterterrorism policies into perspective. The comparative analysis spotlights controversial aspects in counterterrorism such as detention devoid of trial, excessive surveillance, and deportation of suspected terrorists. The analysis borrows from intertwining axes of legal norms (emanating from international as well as national perspectives) and the associa ted political tenets. However, the success of counterterrorism efforts is not clear cut as they can thrive in a certain country and fail in another. Amnesty, conciliation, repression, legal reform, and restriction, are some of the counterterrorism strategies that states can adopt. United Kingdom Counterterrorism Strategy The UK has a long and chaotic history of fighting domestic and foreign terrorization such as conflicts between Irish Republican Army (IRA), which had escalated in the 1970’s, but largely resolved in 1998. However, the UK has recently been grappling with home grown Islamist extremists. UK counterterrorism strategy can be traced back to the legislation of the Prevention of Violence Act 1939. The Terrorism Act 2000 substituted the earlier counter terrorism policies with a bold policy (Sidel 2007, p. 170). This policy was followed by the Anti-terrorism, Crime and Security Act 2001, which featured after 9/11 attacks. The prevention of Terrorism Act 2005 was drafte d post 7 July 2005 London bombings. The Terrorist Act handed the government enhanced powers for suppressing terrorists and their sympathisers. It also instilled coherence in the country’s anti-terrorist legislation (Orttung & Makarychev 2006, p. 4). Counterterrorism laws in UK elevate the rule of law, as well as the call for preservation of civil rights and liberties for terrorist detainees pursuant to criminal prosecution. The judicial scrutiny encompasses whether reasonable grounds exist to charge the detainee with a terrorist offense. The terrorism Act 2000 initially instituted a seven-day period but subsequent amendment accommodated a maximum of 14-day detention without trial in the Criminal Justice Act 2003 (Sidel 2007, p. 166). In 2006, the UK government sought to extend the pre-charge detention to 90 days but was scaled down to 28-day limit as established in the Terrorism Act 2006. The UK government has continued to register its preference to extend the pre-charge peri od. Nevertheless, the constitutionality and the efficacy of the extension have come under heavy attack from human rights activists. The pre-charge detention has produced mixed results with lingering questions on efficacy, safeguarding of rights and contribution to national security, observance of rule of law, and institutional legitimacy. Ever since the July 2005 terrorist attacks, the

Early college high school for African American males Dissertation

Early college high school for African American males - Dissertation Example In 1954 the U.S. Supreme Court ruled that public schools that segregated Whites from Blacks were unconstitutional, and that schools that included different races helped to promote educational equality. Kozol (1991), however, found that even forty years later, racial segregation continued largely unchanged in various urban schools acrosst the country. The nation’s largest school districts remained 95-99% non-White, and Black students in poor families still recorded significantly lower scores on tests of academic performance than Whites in middle and high-income families (Knaus, 2007). Thus, despite the Supreme Court’s ruling and the federal government’s assistance of hundreds of millions of dollars to improve academic performance among Black students in public schools, school achievement remained unchanged (Noguera, 2008). Thus, achievement was unaffected by programs funded by the Elementary and Secondary Education Act (ESEA), Title 1 programs of the United States Department of Education, Head Start, Success for All, and Accelerated Schools. African Americans’s schools were often inadequate as compared to schools for exclusively White students (Knaus, 2007). Researchers (Bell, 2009; Ladson-Billings, 2004) who have studied and made recommendations about education among African Americans and school segregation have also described how segregated schools continue to lack academically rigorous curricula to promote cognitive growth and development that Black students require to succeed in school. Other researchers have presented the difficulties Black students have faced when transitioning from segregated public schools into an integrated environment and the subsequent performance gap that has existed since the mid-1900s (Valien, Taeuber, Glick et al., 1970). There is an increasing gender difference in graduation rates across the United States. â€Å"The difference exists across racial subgroups and is widest between African American girls and boys† (Chadwell, 2009, p.9). In the entire United States, as compared to any other group in American society, Black males are the most likely to be punished, most frequently through some form of exclusion, are labeled, categorized for special education even when there is absence of disability, and are the most liable to experience academic failure. Gender Differences in the Ways Males and Females Learn According to physician and psychologist, Leonard Sax (2007), the gender issue is relevant to classroom learning in several ways. In the United States there is increasing prevalence of boys expressing their disdain for school â€Å"saying that school is stupid and they do not like to read† (Sax, 2007, p.40). This approach is found to cut across all demographic groups, affecting both affluent white boys in the suburbs and black boys in low-income neighborhoods. Sax

God's Omniscient; Man Isn't Essay Example | Topics and Well Written Essays - 1000 words

God's Omniscient; Man Isn't - Essay Example 3.5). Just like Moses after them, Abraham and Joseph humbled themselves before God and sought His wisdom and direction rather than relying upon their own reasoning and intellect. Moses, the man who stood up to Pharaoh and parted the Red Sea, demonstrates through the accounts of Abraham and Joseph that strength, victory, and wisdom come through a humble dependence on God for knowledge, while weakness, defeat, and foolishness are a result of a prideful reliance on one’s own knowledge and ability. Abraham, whose name means â€Å"father of many,† ironically lived his first 100 years as the father on none, and Moses goes through great length to show the unshakeable faith Israel’s patriarch, which is demonstrated through his leaning on God’s promises. God’s first promise to Abraham (at this time, â€Å"Abram†) was to make him into a great nation (Gen. 12.2). God, who was unfamiliar to Abram at this point, also told him to leave his settled land and travel west into unchartered territory with his wife Sarai (later called Sarah) and a caravan of all their possessions, herds, and servants. Abram unwaveringly obeyed ? although the promise and command he received made little sense to him and his people ? but God later blessed him with immeasurable riches and fertile land for his faith and obedience, as he relied on God’s understanding and not his own. Even though Abram and Sarai were far from young (75 and 65 years old, respectively) and already living comfortably in a settled land, Abram believed that God would bless him with countless descendants and safely establish him in a hostile and unknown land, which He did. Moses shows through Abram that man, in his knowledge, cannot comprehend the wisdom of God or the scope of His plans, and that obedience and faith in God is much greater than human reasoning. Even though Abraham is known for having unparalleled faith, he had his lapses; yet Moses shows us how God, in His knowled ge, rectifies the things man blotches in his limited understanding. When Abram and Sarai went to Egypt to escape a famine, Abram relied on his own cunning for protection – not God’s. He told Pharaoh that Sarai was his sister ? not his wife ? because Sarai was beautiful and he thought that the Egyptians would kill him over her. God inflicted Pharaoh’s household with diseases so that Pharaoh would know Sarai was Abram’s wife and would not lay with her as his own wife (Gen. 12.20). Abram’s reasoning was exposed as foolishness that almost ended in disaster, but God still faithfully protected him and Sarai. God bailed Abram out once again when he relied on Sarai’s plan to deliver what God had promised – a child. Instead of waiting upon the Lord, Abram took Hagar as his wife and impregnated her at the request of Sarai, who was now 76 years old and barren. God then had an angel send Hagar and her son Ishmael away to avoid Sarai’s jeal ous wrath and then opened Sarai’s womb to allow Abram – now 99 years old ? to impregnate her with Isaac. Because Abram and Sarai second-guessed God’s wisdom, Ishmael was born, whose offspring would be at war with Ishmael’s for millennia to come. But when God later tested Abraham (the name God gave him when He fulfilled His promise to make him fruitful and multiply) and told him to sacrifice his son, Isaac, Abraham unswervingly obeyed. When he raised the knife, God ordered

APPLIED RESEARCH METHODS Essay Example | Topics and Well Written Essays - 3000 words

APPLIED RESEARCH METHODS - Essay Example The proponent will discuss concisely the research aims and objectives. Next to this, the proponent will show related and significant literature that may add up insight to the subject of the research. Then next to this will be the discussion of research methodology. It is through this that the proponent will detail the needed structure in order to work out the research and obtain substantial information. The other important part will be data analysis. It is through this that the proponent will analyse the data gathered in order to come up with important information as the main contribution of the entire research. Finally, ethical issues would also be included in the research. This is to ensure that the entire research process is conducted with strong emphasis on ethical considerations so as to come up with Research Aims and Objectives In this section, the proponent will discuss in general what the research is all about. Thus, the proponent will present the general aim of the research and that this research is in line with the investigation on how the channels of communication with employees might be improved in a multi national organisation. Next to this, the proponent will discuss a little background about the importance of communication in an organisation that especially deals with manpower. This will give substantial idea on the proposed objectives of the study. The following discussion is considered the background of the study that will serve as opening thoughts as far as the introduction of objectives is concerned. Communication is important because it is through this that an organisation will succeed in dealing with employees and all other aspects in the operation. Communication is one of the most important applications in the operation because it is having this that every detail in the operation will substantially be implemented. For instance, if the vision is not clear among employees, then the company will end up being hopeless in achieving its objectiv es may it be in the short-term or long-term run. In fact, communication both in its verbal and non-verbal forms is important in the operation on a daily basis because there is a real need to do so in order to interact with employees, customers and everyone in an organisation. Thus, it is important that the most effective and efficient channels of communication should be chosen especially in a multi-national companies. The only possible way to effectively improve the channels of communication that are integrated in the multinational company is to evaluate it in the first place. Such evaluation should be essentially done among the users. Thus, it is important that this study must emphasise that one of the best options is to conduct evaluation on the current channels of communication used in a multinational company. Thus, the following objectives should be included in the research process. 1. To choose a multinational company where channels of communication will be evaluated. 2. To eva luate the channels of communication in that certain organisation based on the employees feedback. 3. To evaluate the channels of communication based on their accuracy and efficiency. 4. To present a detailed conclusion and recommendation on how the channels of communication in a certain organisation might be improved. The above objectives imply that the general objective for this research is to actually choose an organisation to be

God's Omniscient; Man Isn't Essay Example | Topics and Well Written Essays - 1000 words

God's Omniscient; Man Isn't - Essay Example 3.5). Just like Moses after them, Abraham and Joseph humbled themselves before God and sought His wisdom and direction rather than relying upon their own reasoning and intellect. Moses, the man who stood up to Pharaoh and parted the Red Sea, demonstrates through the accounts of Abraham and Joseph that strength, victory, and wisdom come through a humble dependence on God for knowledge, while weakness, defeat, and foolishness are a result of a prideful reliance on one’s own knowledge and ability. Abraham, whose name means â€Å"father of many,† ironically lived his first 100 years as the father on none, and Moses goes through great length to show the unshakeable faith Israel’s patriarch, which is demonstrated through his leaning on God’s promises. God’s first promise to Abraham (at this time, â€Å"Abram†) was to make him into a great nation (Gen. 12.2). God, who was unfamiliar to Abram at this point, also told him to leave his settled land and travel west into unchartered territory with his wife Sarai (later called Sarah) and a caravan of all their possessions, herds, and servants. Abram unwaveringly obeyed ? although the promise and command he received made little sense to him and his people ? but God later blessed him with immeasurable riches and fertile land for his faith and obedience, as he relied on God’s understanding and not his own. Even though Abram and Sarai were far from young (75 and 65 years old, respectively) and already living comfortably in a settled land, Abram believed that God would bless him with countless descendants and safely establish him in a hostile and unknown land, which He did. Moses shows through Abram that man, in his knowledge, cannot comprehend the wisdom of God or the scope of His plans, and that obedience and faith in God is much greater than human reasoning. Even though Abraham is known for having unparalleled faith, he had his lapses; yet Moses shows us how God, in His knowled ge, rectifies the things man blotches in his limited understanding. When Abram and Sarai went to Egypt to escape a famine, Abram relied on his own cunning for protection – not God’s. He told Pharaoh that Sarai was his sister ? not his wife ? because Sarai was beautiful and he thought that the Egyptians would kill him over her. God inflicted Pharaoh’s household with diseases so that Pharaoh would know Sarai was Abram’s wife and would not lay with her as his own wife (Gen. 12.20). Abram’s reasoning was exposed as foolishness that almost ended in disaster, but God still faithfully protected him and Sarai. God bailed Abram out once again when he relied on Sarai’s plan to deliver what God had promised – a child. Instead of waiting upon the Lord, Abram took Hagar as his wife and impregnated her at the request of Sarai, who was now 76 years old and barren. God then had an angel send Hagar and her son Ishmael away to avoid Sarai’s jeal ous wrath and then opened Sarai’s womb to allow Abram – now 99 years old ? to impregnate her with Isaac. Because Abram and Sarai second-guessed God’s wisdom, Ishmael was born, whose offspring would be at war with Ishmael’s for millennia to come. But when God later tested Abraham (the name God gave him when He fulfilled His promise to make him fruitful and multiply) and told him to sacrifice his son, Isaac, Abraham unswervingly obeyed. When he raised the knife, God ordered

Library Services Essay Example for Free

Library Services Essay Libraries today have improved their services in order to provide both printed and electronic materials to the users. Majority of students prefer using electronic materials to do their research since it is convenient and faster. In order to become â€Å"information literate† and to successfully deliver successful research project, it is important to locate the relevant information. It is important to understand the difference between doing a critical substantive research and â€Å"surfing the net† (American Library Association, 2003) The first step to undertake when a certain research assignment that requires internet research or library is given is to determine the objectives of the assignment. The student first sets on the section that has the topic of research using the library reference collection. A statement of objectives or background information helps the student to select the appropriate library catalogs, printed indexes and article databases. If the student is conducting an internet search ‘a statement of objectives’ helps him/her to establish the appropriate search tool and locate timely and relevant materials. LIBRARY STRATEGIES After setting and establishing the research objectives, the next step involves breaking down the assignment in to research strategy steps that would help in accomplishing the stated objectives (Dempsey, 2007). The research strategy steps involves first defining the topic using an appropriate book that has the background information or using an encyclopedia. From there a list of keywords and relevant phrases are developed that help in the search. If the research requires printed material, library catalogs, printed indexes and article databases are used to find recent and relevant information in books, journals and magazines. When using electronic materials, keywords are typed on the search engines or internet directories to locate high-quality, relevant and authoritative web sites. Most libraries are co-operating in order to provide developed services to the users. Therefore it is necessary to locate a library that has diversified materials as it would grant recent and quality materials to choose information from a number of books, journals or websites. When searching for materials online, it is important to look for licensed sites to avoid problems with the law. Scholarly articles are the best materials to do a research from as compared to popular sources because they are free from bias. CONCLUSION Library research process can be broken down in to five easy steps namely defining the topic, selecting research resources for the particular topic, locating the information identified in the selected resources, evaluating the resources and finally documenting or citing the resources (American Library Association, 2003). To define a topic involves having clear understanding of the research objectives. The topic of research should be well understood and background search conducted using encyclopedias, subject dictionaries or thesauri, bibliographies or research guides and handbooks. In case it becomes hard to locate a book using library catalogue, the librarian can be requested to give instructions and direction. A concept map is a method used by modern libraries to find information in electronic and print research resources. Selecting resources for research depends on whether the research requires in-depth study or not. If the resources are for basic research, Short Loan collections or articles and books found in Desk Copy can be used. However for an advanced search abstracting journals, indexing publications or electronic journals are used to locate conference papers and articles that are relevant to the topic. Peer reviewed scholarly articles are recommended for conducting research because they go through external editing that verifies the authenticity and accuracy of information presented. Reputable magazines and newspaper are a good source of information so long as they have current information and are objective. All research materials should be properly cited and documented to avoid plagiarism. REFERENCES American Library Association. (2003). Toolkit for academic and research libraries (@ your library: the campaign for Americas libraries). Chicago, IL: American Library Association. Dempsey, L. (2007). The network reconfigures the library systems environment. Retrieved on July 19, 2010 from http://orweblog. oclc. org/archives/001379. html

Sweeney Todd The Barber Of Fleet Street Film Studies Essay

Sweeney Todd The Barber Of Fleet Street Film Studies Essay Sweeney Todd: the Demon Barber of Fleet Street is the only film that has been produced numerous times in various versions. And among all versions there are two that had actually make an impact in the audience; the original produced in 1936 and the last one in 2007. Furthermore, between both versions of the movie, the most highly praised version of all so far has been the musical film version; which was directed in 2007 by Tim Burton with Johnny Depp as Sweeney Todd. Although the original film version wasnt applauded as much as its successor, it didnt exactly surpass the expectations of the viewers; the original version was directed in 1936 by George King with Tod Slaughter as the main character. And even though the version of Sweeney Todd, the Demon Barber of Fleet Street made in 2007 is similar in acting and sound; it differs in three important aspects such as plot, theme and setting; which add a bit of realism and a much greater amount of suspense to the musical version. Firstly, the acting of the character of Sweeney Todd is similar in both movies, he started in London with the name of Benjamin Barker, an owner of a barbershop located in the infamous Fleet Street and who also with the help of Mrs. Lovett they commit grotesque atrocities, for instance; Todd executed people by slitting his customers throat with his straight razor, and he disposed of them by his invention of a revolving trapdoor; which sent the corpses directly to the basement, where Mrs. Lovett cooked them and used them as fillings for her pies. In addition, in the acting the protagonists in both movies caused or provoked the audience to feel somewhat identified with their reasons for committing those crimes; they played their role astonishingly because they impersonated their character realistically. The protagonists body and facial expressions in both movies demonstrate joy and darkness in their actions, and their coldness and instantaneous mood change during and after the massacres , definitely added to the suspense that made the audience feel somehow caught up in the film, impatient to see what event Todds actions had triggered. Additionally, the sound contains important details that show that these two movies are somewhat similar. The sound during both movies played the part of providing the audience with the feeling of disgust from hearing the blood dripping or the limbs being cut apart. The sound creates the ambience and it plays the part of preparing the audience for a strong scene; which, at the same time, keeps them in the mood for more grotesque and blood soaked parts. The sound basically adds to the movies tension and anticipation, and makes them scarier. In contrast to the similarities, the 1936 and 2007 versions have tremendous differences, not exactly because theyre the same movie in a different time period but because, both films differ in plot, theme and setting, which as mentioned before, these aspects add realism to the version made in 2007, and help the movie solidify, once more, its greatness to a new generation. The plot in the 2007 version made the story of the film more interesting because, the protagonist is influenced by a sense of revenge towards the characters that collaborated in separating him from his family. Todds actions make the events in the film to connect perfectly; making it not too complicated to follow. Meanwhile, in the 1936 version, Todd is influenced by greed, which makes the story of the film not interesting, because he only kills for money. Also, the plot becomes complicated to understand and at times, some events dont make sense together; for instance, when Todd decided to kill Johannas boyfriend because he came back rich from his voyage. To add to the contrast, the theme in the 2007 version, revolves around revenge and envy, which are emotions that captivate the peoples attention, besides that, in the 2007 version, Sweeney Todd, is married and has a lovely child, named Johanna. The beauty of Todds wife attracted the attention of the corrupt judge Turpin. This judge f alsely accuses Todd of a crime he did not commit, gaining custody of Todds wife, Lucy, and Johanna. When Todd returns fifteen years later, he seeks revenge against Turpin and everyone who collaborated with him. On the other hand, the theme in the 1936 version revolves around greed. Where Todd invites wealthy customers to his barbershop and murders them to take their money and help a fleet owner to force his daughter to marry him, which after all, doesnt relate to the audience very well. Setting as well, was as an aspect that made the 2007 version better than the 1936 version, the setting in the most current version, was in a barbershop located in a dark alley and the main characters only dressed in rags, which gives the movie a more gloomy scenario and darker sense of hatred and revenge, creating the right atmosphere for the story. In contrast to the 1936 setting, which was in a barbershop located near a port, where many wealthy people were accustomed to spend their free time and all the characters would wear fine garments. The 1936s setting lacked to create the appropriate atmosphere and made the audience lose interest in the film. After all, the character of Sweeney Todd acted magnificently in both movies, and the sound helped to create a horrific suspense. Nevertheless, the 2007 version, undoubtedly, surpassed its predecessor by plot, theme, and setting. These three aspects helped to create a more realistic and gloomy movie and engaged the audience in a world of revenge, envy, hatred and love.

The Philosophy of James Patterson Essay -- James Patterson Description

The Philosophy of James Patterson   Ã‚  Ã‚  Ã‚  Ã‚  James Patterson should be included in an anthology because he has mastered the art of description and plot. Heà ¢Ã¢â€š ¬Ã¢â€ž ¢s capable of creating lives in his books like no other author from past or present. He has created a fictional world inside of his Alex Cross series, where many fans of his like to live. With each new book he can fill a mind with unbelievable detail and imagery. A small two book series, nicknamed the à ¢Ã¢â€š ¬Ã…“bird booksà ¢Ã¢â€š ¬?, blew away many critics. With this mini-series he ventures into biotechnology and the worlds in its view on longevity. Heà ¢Ã¢â€š ¬Ã¢â€ž ¢s known for venturing off the normal path of writing. He goes where many authors donà ¢Ã¢â€š ¬Ã¢â€ž ¢t, into religion, romance/humor/history, and a womanà ¢Ã¢â€š ¬Ã¢â€ž ¢s murder club. A few examples are Letters for Nicholas, The Jester, Cradle and All, and the à ¢Ã¢â€š ¬Ã…“number booksà ¢Ã¢â€š ¬?(1st to die, 3rd degree).   Ã‚  Ã‚  Ã‚  Ã‚  Patterson has been affected by many things in his life. The greatest thing was most likely his involvement in the company J. Walter Thompson, an advertising company. After his wife died in 1984, he focused all his energy into the company. Four years later he became CEO, then in 1990 he became chairman, and in 1994 he became the World-wide Creative Director (Author & Artists, page 209). He has said working for the company opened up his mind to bigger ideas in his books. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s what helps him write the masterpieces we see today.   Ã‚  Ã‚  Ã‚  Ã‚  Pattersonà ¢Ã¢â€š ¬Ã¢â€ž ¢s main influence in the action/mystery genre is the Alex Cross series, but three other books stand out too. Besides the Alex Cross series, his other major bestsellers are à ¢Ã¢â€š ¬Ã…“The Thomas Berryman Numberà ¢Ã¢â€š ¬?, à ¢Ã¢â€š ¬Ã…“When the Wind Blowsà ¢Ã¢â€š ¬?, and à ¢Ã¢â€š ¬Ã…“The Lake Houseà ¢Ã¢â€š ¬?. His first novel à ¢Ã¢â€š ¬Ã…“The Thomas Berryman Numberà ¢Ã¢â€š ¬? won an Edgar award in 1977. It was critiqued as a wonderful change from the normal thriller, written with a faultless ear for real speech and an accurate eye for real people. Even now, it is still said that à ¢Ã¢â€š ¬Ã…“the plot is subtle and provocative, the characters are complex and compelling, and Patterson's writing here makes it a pleasure to deal with every pageà ¢Ã¢â€š ¬? (Amazon.com (2nd source), A reader). Then after some success with Alex Cross, he came out with à ¢Ã¢â€š ¬Ã…“When the Wind Blowsà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“The La ke Houseà ¢Ã¢â€š ¬? a few years later. These books take a wild spin on bio-engineering, fusing wings into a human. It was met with some skepticism at first, but many rea... ...y have only made him stronger. He has also succeeded not only in writing but in the corporate business too. When asked what he is going to do after Alex Cross, he said that he had no idea and thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s how he likes it. What a philosophy. By taking life as it comes he can give back the most spontaneous reaction. He says he looks forward to many more years of writing. So many people look forward to him in those years. Works Cited 1.  Ã‚  Ã‚  Ã‚  Ã‚  Author & Artists volume 25, contemporary author encyclopedia (no author), pages 209-213, Copyright 2004 2.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.amazon.com/gp/product/customer-reviews/0446600458/ref=cm_rev_sort/104-1297017-7468716?customer-reviews.sort_by=byExactRating_5&me=ATVPDKIKX0DER&x=10&y=12, 2005, A reader 3.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.amazon.com/gp/product/customer-reviews/0446607657/ref=cm_rev_next/104-1297017-7468716?%5Fencoding=UTF8&customer-reviews.sort%5Fby=byExactRating%5F5&n=283155&customer-reviews.start=11&me=ATVPDKIKX0DER, 2005, Locke, Josephine Anna (1st review down) 4.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.amazon.com/gp/product/customer-reviews/0316603287/ref=cm_rev_sort/104-1297017-7468716?customer-reviews.sort_by=byExactRating_5&x=11&y=5, 2005, Ufowriter (2nd review down) The Philosophy of James Patterson Essay -- James Patterson Description The Philosophy of James Patterson   Ã‚  Ã‚  Ã‚  Ã‚  James Patterson should be included in an anthology because he has mastered the art of description and plot. Heà ¢Ã¢â€š ¬Ã¢â€ž ¢s capable of creating lives in his books like no other author from past or present. He has created a fictional world inside of his Alex Cross series, where many fans of his like to live. With each new book he can fill a mind with unbelievable detail and imagery. A small two book series, nicknamed the à ¢Ã¢â€š ¬Ã…“bird booksà ¢Ã¢â€š ¬?, blew away many critics. With this mini-series he ventures into biotechnology and the worlds in its view on longevity. Heà ¢Ã¢â€š ¬Ã¢â€ž ¢s known for venturing off the normal path of writing. He goes where many authors donà ¢Ã¢â€š ¬Ã¢â€ž ¢t, into religion, romance/humor/history, and a womanà ¢Ã¢â€š ¬Ã¢â€ž ¢s murder club. A few examples are Letters for Nicholas, The Jester, Cradle and All, and the à ¢Ã¢â€š ¬Ã…“number booksà ¢Ã¢â€š ¬?(1st to die, 3rd degree).   Ã‚  Ã‚  Ã‚  Ã‚  Patterson has been affected by many things in his life. The greatest thing was most likely his involvement in the company J. Walter Thompson, an advertising company. After his wife died in 1984, he focused all his energy into the company. Four years later he became CEO, then in 1990 he became chairman, and in 1994 he became the World-wide Creative Director (Author & Artists, page 209). He has said working for the company opened up his mind to bigger ideas in his books. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s what helps him write the masterpieces we see today.   Ã‚  Ã‚  Ã‚  Ã‚  Pattersonà ¢Ã¢â€š ¬Ã¢â€ž ¢s main influence in the action/mystery genre is the Alex Cross series, but three other books stand out too. Besides the Alex Cross series, his other major bestsellers are à ¢Ã¢â€š ¬Ã…“The Thomas Berryman Numberà ¢Ã¢â€š ¬?, à ¢Ã¢â€š ¬Ã…“When the Wind Blowsà ¢Ã¢â€š ¬?, and à ¢Ã¢â€š ¬Ã…“The Lake Houseà ¢Ã¢â€š ¬?. His first novel à ¢Ã¢â€š ¬Ã…“The Thomas Berryman Numberà ¢Ã¢â€š ¬? won an Edgar award in 1977. It was critiqued as a wonderful change from the normal thriller, written with a faultless ear for real speech and an accurate eye for real people. Even now, it is still said that à ¢Ã¢â€š ¬Ã…“the plot is subtle and provocative, the characters are complex and compelling, and Patterson's writing here makes it a pleasure to deal with every pageà ¢Ã¢â€š ¬? (Amazon.com (2nd source), A reader). Then after some success with Alex Cross, he came out with à ¢Ã¢â€š ¬Ã…“When the Wind Blowsà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“The La ke Houseà ¢Ã¢â€š ¬? a few years later. These books take a wild spin on bio-engineering, fusing wings into a human. It was met with some skepticism at first, but many rea... ...y have only made him stronger. He has also succeeded not only in writing but in the corporate business too. When asked what he is going to do after Alex Cross, he said that he had no idea and thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s how he likes it. What a philosophy. By taking life as it comes he can give back the most spontaneous reaction. He says he looks forward to many more years of writing. So many people look forward to him in those years. Works Cited 1.  Ã‚  Ã‚  Ã‚  Ã‚  Author & Artists volume 25, contemporary author encyclopedia (no author), pages 209-213, Copyright 2004 2.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.amazon.com/gp/product/customer-reviews/0446600458/ref=cm_rev_sort/104-1297017-7468716?customer-reviews.sort_by=byExactRating_5&me=ATVPDKIKX0DER&x=10&y=12, 2005, A reader 3.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.amazon.com/gp/product/customer-reviews/0446607657/ref=cm_rev_next/104-1297017-7468716?%5Fencoding=UTF8&customer-reviews.sort%5Fby=byExactRating%5F5&n=283155&customer-reviews.start=11&me=ATVPDKIKX0DER, 2005, Locke, Josephine Anna (1st review down) 4.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.amazon.com/gp/product/customer-reviews/0316603287/ref=cm_rev_sort/104-1297017-7468716?customer-reviews.sort_by=byExactRating_5&x=11&y=5, 2005, Ufowriter (2nd review down)

Jane Eyre :: Literature Books Papers

Jane Eyre Social class distinction is very evident in Victorian England. This distinction is found not only in society, but also within the Anglican Church and its clergy. In Jane Eyre we are introduced to three Anglican ministers who represent different social classes. They are Jane Eyre’s father; the Reverend Brocklehurst, the administrator of Lowood Institution; and Reverend St. John Rivers, the curate of a small country parish at Morton and owner of Moor House. Comparing the way these clergyman are viewed by society establishes the adherence to the same social class structure within the church as is evident outside the church. Contrasting clergy from the same religious sect shows that class status was also reflected in some methods of practicing the Anglican faith. The first clergyman introduced in the novel is Jane’s father. We learn of him as Jane does, through a third person. Jane hears a servant, Miss Abbott, discussing Jane’s lineage with another servant, Bessie. Jane hears Miss Abbott say about her father: " My father had been a poor clergyman, my mother had married him against the wishes of her friends, who considered the match beneath her; my grandfather Reed was so irritated at her disobedience he cut her off without a shilling" (37; ch. 3). Young girls, especially of the upper class, were supposed to follow their parent’s wishes in regards to whom they should marry. In choosing a clergyman from a lower social class, Mrs. Eyre sacrifices her social standing as well as her family’s care and support. The fact that Jane’s mother was banished for her marriage reflects the disdain felt by the upper class for marrying beneath their class. Jane knows from her treatment by the Reeds that she is a poor relation. John Reed emphasizes this when he tells Jane "You have no business to take our books; you are a dependent, mama says; you have no money; your father left you none; you ought to beg, and not live hear with gentleman’s children like us" (23; ch. 1). The fact that Jane’s father left her no inheritance was a reflection of his position as a clergyman. Indeed if her parents had lived she still would have been poor. In Alan Haig's The Victorian Church, we learn of the wages paid to the clergy. The text states that "The income earned by the clergy are so scanty as to likely to straiten a married man " (qtd. Jane Eyre :: Literature Books Papers Jane Eyre Social class distinction is very evident in Victorian England. This distinction is found not only in society, but also within the Anglican Church and its clergy. In Jane Eyre we are introduced to three Anglican ministers who represent different social classes. They are Jane Eyre’s father; the Reverend Brocklehurst, the administrator of Lowood Institution; and Reverend St. John Rivers, the curate of a small country parish at Morton and owner of Moor House. Comparing the way these clergyman are viewed by society establishes the adherence to the same social class structure within the church as is evident outside the church. Contrasting clergy from the same religious sect shows that class status was also reflected in some methods of practicing the Anglican faith. The first clergyman introduced in the novel is Jane’s father. We learn of him as Jane does, through a third person. Jane hears a servant, Miss Abbott, discussing Jane’s lineage with another servant, Bessie. Jane hears Miss Abbott say about her father: " My father had been a poor clergyman, my mother had married him against the wishes of her friends, who considered the match beneath her; my grandfather Reed was so irritated at her disobedience he cut her off without a shilling" (37; ch. 3). Young girls, especially of the upper class, were supposed to follow their parent’s wishes in regards to whom they should marry. In choosing a clergyman from a lower social class, Mrs. Eyre sacrifices her social standing as well as her family’s care and support. The fact that Jane’s mother was banished for her marriage reflects the disdain felt by the upper class for marrying beneath their class. Jane knows from her treatment by the Reeds that she is a poor relation. John Reed emphasizes this when he tells Jane "You have no business to take our books; you are a dependent, mama says; you have no money; your father left you none; you ought to beg, and not live hear with gentleman’s children like us" (23; ch. 1). The fact that Jane’s father left her no inheritance was a reflection of his position as a clergyman. Indeed if her parents had lived she still would have been poor. In Alan Haig's The Victorian Church, we learn of the wages paid to the clergy. The text states that "The income earned by the clergy are so scanty as to likely to straiten a married man " (qtd.

What Are Your Strengths and Weaknesses in English?

There are a number of both strengths and weaknesses which I possess in regards to English and the areas of reading and writing. My strengths are that I have a passion for reading, I have a good understanding of grammar and its correct usage and I am a decent speller. I also understand and respect that English is an important part of everyday life. My weaknesses are that I do not enjoy writing, I do not have a good writing process for when I do have to write and I tend to procrastinate when faced with an English assignment. I think that my biggest strength in English is that I love to read. One of my favorite pastimes is curling up with a good book, particularly a good murder mystery or suspense novel. I am pretty good at being able to extract information and understand the authors meaning from the piece of writing I am reading. It is also through my love for reading that I gain a broader view of the world and become more knowledgeable. Reading for enjoyment is a great way to learn about new things and not even realize it at the time! Another of my strengths in English is that I have a good grasp on grammar and word usage. This is something that I learned as a child but has improved over time, especially due to my work environment. Whether the goal is to achieve a higher education or persuade a company to use a service, using correct grammar can be the difference between succeeding and failing. This includes the proper use of vocabulary, punctuation, and standard grammar rules such as subject and verb agreement. The goal of communication is to be understandable; proper grammar is a crucial step in reaching this goal. The ability to spell is also an important strength in English. I was lucky when it came to spelling in school and had a certain gift for spelling. I never had to study much, if at all, for a spelling test. This helps a lot in my career when composing memos and proposals for clients. And although I am grateful to Microsoft Words spell check and auto correct functions they have â€Å"dulled† some of my skill in this area. English and writing are important and necessary in everyday life. English is used everyday both written and orally. It is a very important subject because it is a form of communication and is very important all around the world. How would businesses function with out some sort of base communication? They wouldn't. From letters to books to resumes, reading and writing is used by everyone. My biggest weakness in English is that I hate to write. I seem to have a hard time trying to articulate myself and get my ideas into words on paper. I especially do not enjoy writing about personal experiences. I think the main reason for this is that I am a private person and do not want my emotions to â€Å"pour† out on paper for everyone to see. Another contributing factor to writing being one of my weaknesses is my writing process. Well, actually I don't even have one! Usually, not always, but usually, I wait until the night before the paper is due and then begin to brainstorm and write out my thoughts. This is very ironic to me, because for every other class I have a scheduled study time and follow that very closely. Maybe because I dislike writing so much I don't plan on doing it. My lack of a writing process adds to another one of my weaknesses, being a procrastinator and having a lack of motivation (when it comes to English). When I am required to write a lengthy paper on a subject that is boring or unimportant to me as a person, the writing process is often tedious and mind numbing. I can mull the topic over and over in my mind and get no where! My only thoughts being that â€Å"I am NEVER going to get this done! † After looking at and thinking about several of my strengths and weaknesses in English, I would conclude that the best course of action for me would be to continue to use and practice activities that use my already strong skills. Making time in my busy schedule for brainstorming and critical thinking could be the first step in trying to overcome my weaknesses in English as they all pretty much stem from not wanting to write.

Explain what is SWOT

McDonald's possesses good market share. It has the largest fast food market shares in the world with outlets from over 100 different countries. Heavily Invested In advertising, McDonald's spends almost $2 billion In advertisements yearly. Customers are aware of McDonald's latest promotion and products from TV commercial, leaflets and signboards. In addition, McDonald's has a superior reputation. Its brand recognition is valued at $40 billion.Every age group has heard of and knows about McDonald's. Furthermore, it is highly owned by independent franchise. More than 80% of McDonald's' restaurants are operated by franchise, allowing the restaurants to improve their service systems. Lastly, McDonald's targets at children by serving a vast variety of kids' meals which are complimented with different popular toys. Many restaurants also have a segmented play area for children. 2. 2 Weakness Howard Crawford (May 201 3) has also shared the following weaknesses of McDonald's restaurants.Unheal thy food menu Is a weakness as McDonald's main menu is burgers, fries and coke. McDonald's Is said to disrupt the eating habit of people especially the youngsters. Another weakness of McDonald's its negative publicity as it has always received negative remarks for its workers' bad service, creating environmental problems such as using environmentally unfriendly materials for its packaging and infringing animal rights. For example, using chickens from chicken farms whose reputation on treating their animals is questionable.Low differentiation is yet another weakness. Other brands of fast food restaurants such as Burger King and Wend's serve about the same type of menu as McDonald's. 2. 3 Opportunity Howard Crawford (May 201 3) commented that McDonald's has tried to expand Its customers base by entering Into new and popular products. MacAfee offers premium coffees, smoothies and cakes to attract more customers and to retain its existing New, healthier food items have been incorporated into McDonald's menu in a bid to attract more consumers.Corn cups, apple dippers and apple Juice have been introduced as a healthier alternative to the unhealthy fries and soft drinks. In the future, McDonald's can consider serving baked potatoes, cherry tomatoes or even whole meal biscuit for the healthy-conscious consumers. McDonald's can consider expansion into foreign markets. Although McDonald's is the world largest fast food restaurant, some countries like Vietnam, Jamaica and Yemen still do not have McDonald's in their countries. It can also consider expanding the area of its home meal delivery service.Most area n Singapore has McDonald's delivery service but countries like UK still does not have a delivery service. 2. 4 Threats Increasing societal focuses on healthy eating may be a threat to McDonald's (Howard Crawford, May 2013) as more people increasing more health conscious of eating healthy food which could in turn, reduce the demand for fast food. Competitor pressure i n developed countries is another threat. There are already many fast food restaurants like Burger King & Wendy in developed countries. It is very difficult for McDonald to achieve large financial growth in this overcrowded market.

Assingments 2012-2013

ASSINGMENTS 2012-2013 Marketing Studies (1 year, Diploma) 1 BUSINESS ENGLISH Assignment 1 a) Luis St. Jean is a famous design house in France with annual sales of $1. 2 billion in clothing, perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at the Mall of America in Minneapolis, you think you might like to start offering the LSJ’s line of perfume. You need to know more about pricing, types of perfume offered, minimum ordering quantities, and marketing assistance p rovided by LSJ.You would also like to know if you can have exclusive marketing rights to LSJ perfumes in the Minneapolis area and whether you would have to carry LSJ’s complete line (you don’t think the most expensive perfumes would be big sellers in your area). Write to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy, Pointoise Cedex, Fr ance, seeking answers to your questions. Your answer should be in a letter format requesting the necessary product information. You can make up all the necessary details. b) You are the marketing manager of a company selling electronic goods.You are having a meeting with the board directors for introducing some new products in the Cypriot market. You need to prepare an agenda for the meeting and send that agenda to the board of directors in the form of a memo. In your answer, include all the necessary details you think are essential. 2 Format: (a) Letter (b) Memo, approx. 2000 words (in total), produced on a laser printer Deadline: 14th December 2012 (No assignment will be accepted after this date) 3 Assignment 2 You are an external consultant for an airline company.You have been hired to assess the current declining customer numbers and provide advice to the company. Develop a report to be handed to the CEO including new ways/techniques to promote the company in both local and inte rnational markets. In your answer you should include examples to support your arguments taking into account the current competitive market, where the flight destinations for Cyprus are increasing as new airlines enter the Cypriot market. Format: Essay Type, 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 4 BUSINESS ORGANISATIONAssignment 1 The group is to analyse a case study and prepare posters around identifying: three key OB issues in the case relevant OB theories for each of the OB issues recommendations for action to improve each of the three issues. The case study will be distributed during Week 5 of the module. Your seminar group will be asked to form syndicate groups of 5 people to develop answers to the case. Your poster group may use words, diagrams, drawings, images and cartoons on the posters to make your key points. The poster presentation will take place during Week 8 at a time and place notified by the tutors in week 8.There will be limited time for your group to work together in seminars and you may decide to meet outside of formal teaching times and communicate by phone, e-mail, conference calls and social networking sites. Each group member must complete a ‘Peer Review Sheet’. This is an assessment by each member of a group on every other group member. It requires objective skills to critically assess the contribution of other members in your group. Your ‘Peer Review Sheet’ must be given to your seminar group tutor during the poster presentation session.A example of the ‘Peer Review Sheet’ follows the Poster Presentations Marking Criteria. The poster presentation will be marked against the assessment criteria shown and individual marks adjusted taking into account the Peer Review. Work will be double marked and externally moderated in accordance with the University regulations. Assessment criterion 5 requires evidence in the form of agend as and minutes for meetings held by the group together with a one page analysis of 5 the group working process. This should be submitted to your seminar group tutor on the poster presentation day together with your ‘Peer Review Sheets’.Please note: All members of your group MUST be present and prepared to answer any question stimulated by your poster from both the tutors and fellow students. Any person who is absent will receive a mark of zero for this assessment and fail the module. Deadline: 14th December 2012 (No assignment will be accepted after this date) 6 BUSINESS ORGANISATION Assignment 2 The final reflective report requires you to identify how you have applied OB theory, learned in the module, to develop your knowledge and skills in working with others.You are to identify three issues, or topics, from the OB module where you can identify relevant experience to which you can apply OB theory. The experiences may be from your studies, from work, or from social gro ups or clubs to which you belong. For each of your three topics you are to identify relevant experience and select and apply appropriate OB theory to those experiences. You should evaluate the theory in analysing what happened and in guiding future action. To help you plan your final report you are to submit a proposal that forms part of the Groups and Teams portfolio. The proposal should be no more than 150 words.Also a list of at least five academic references you intend to use, in Harvard format, should be provided. The final report should be a business report of 1500 words. Actual word count should be specified on the cover page of your report and outside +/ 10% will incur a penalty of 10%. References and any appendices should not be included in the word count. Deadline: 12th April 2013 (No assignment will be accepted after this date) 7 COMMERCIAL LAW Assignment 1 a) P, a car salesman, is advertising one of his cars, made by Ferrari for sale at the price of 50000 Euro in the new spaper.N sees the advertisement and calls to P offering him 40000 Euro. P rejects N’s offer and tells N that he would be willing to discuss an offer for 45000 Euro. N agrees on the price but under the condition that P proves to her that the car is indeed a genuine Ferrari. P promises to disclose all necessary documents in the next 3 weeks. N agrees and waits. 2 weeks later N discovers that P has sold the car to C for 50000 Euro. Advise N. b) Why is Carlill v Carbolic Smoke Ball Co (1893) a very important case? Format: Essay, approx. 2000 words (in total), produced on a laser printer Deadline: 14th December 2012 No assignment will be accepted after this date) 8 COMMERCIAL LAW Assignment 2 ‘Corporate personality refers to the fact that as far as the law is concerned a company really exists. As a result of this a company can sue and be sued in its own name, hold property under its own name and most importantly be liable for its own debts. ’ Discuss Format: Essay Typ e, 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 9 ECONOMICS Assignment 1 Analyse the Production Possibilities Frontier (PPF) and explain how it illustrates the main economic concepts of scarcity and opportunity cost.Format: Essay Type, 2000 words, produced on a laser printer Deadline: 14th December 2012 (No assignment will be accepted after this date) 10 ECONOMICS Assignment 2 Given the table below: a) Draw the demand and supply curves and show equilibrium. b) Demonstrate the shift due to the increase in quantity demanded on the same graph, illustrating clearly the new equilibrium. c) Analyse the factors that may cause a shift of the demand curve, both inwards and outwards. d) Analyse the factors that may lead to an inward or outward shift of the supply curve. ) Discuss the laws of demand and supply. f) Analyse the theory behind a movement along the 2 curves or a shift of the curves. Demand 1 Quantity Price 65 EUR 2. 60 78 EUR 2. 30 98 EUR 1. 95 124 EUR 1. 63 156 EUR 1. 30 Demand 2 Quantity Price 52 EUR 2. 60 65 EUR 2. 30 85 EUR 1. 95 111 EUR 1. 63 143 EUR 1. 30 Supply 1 Quantity Price 65 EUR 1. 56 78 EUR 1. 69 98 EUR 1. 95 124 EUR 2. 23 156 EUR 2. 80 Format: Applied Essay Type, approx. 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 11 MARKETING MANAGEMENTAssignment 1 The Body Shop – good luck or good marketing? The body Shop may have grown rapidly during the 1970s and 1980s, but its founder, the late Dame Anita Roddick publicly dismissed the role of marketing. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘merchant wankers’. While things were going well, nobody seemed to mind. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers?But how could even such an icon as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, was she way ahead of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? Or did the troubles that the Body Shop suffer in the late 1990s indicate that a company may publicly dismiss the value of marketing while the going is good, but sooner or later it will have to come back to earth with good old-fashioned marketing plans? Roddick had been the dynamo behind the Body Shop.From her first shop, which opened in Brighton in 1976, she inspired the growth of the chain of familiar green-fronted shops, which in 2006 comprised 2,100 stores in 55 countries around the world. She was the first to introduce socially and environmentally responsible business onto the High Street and was talking about fair trade long before it became a popular corporate buzzword. Her pioneering products included naturally based skin and hair preparations, such as Fuzzy Peach Bath and Shower Gel and Brazil Nut Conditioner. Her timing was impeccable, coming just at a time when increasingly affluent consumers were 12 ecoming concerned about animal testing and the use of chemicals in cosmetics. She had gone down the classic market route of understanding consumer trends and then developing the appropriate products with the right positioning. She simply had a passion for humanely produced cosmetics and was just luc ky with her timing – more consumers were coming round to her view just as she was launching her business. As for planning a promotion campaign, she did not really need to do very much at all. With her boundless energy, outspoken views, and unorthodox dress sense, she was continually being talked about in the media.Her flair for publicity won free editorial space for the Body Shop worth millions of pounds. Much of the companyà ¢â‚¬â„¢s success has been tied up with its campaigning approach to the pursuit of social and environmental issues; but while Roddick campaigned for everything from battered wives and Siberian tigers to the poverty-stricken mining communities of southern Appalachia, the company was facing major problems in its key markets. Yet until the late 1990s, she boasted that the Body Shop had never been used, or needed, marketing.By the late 1990s the Body Shop seemed to be running out of steam, with sales plateauing and the company’s share price falling – from 370p in 1992 to just 65p in 2003. What was previously unique about the Body Shop was now being copied by others, for example, the Boots company matched one of the Body Shop’s earliest claims that it did not test its products on animals. Even the very feel of a Body Shop store – including its decor, staff, and product displays – had been copied by competitors. How could the company stay ahead in terms o f maintaining its distinctive positioning?It causes seemed to be increasingly remote from the real concerns of shoppers. Whilst most UK shoppers may have been swayed by a company’s unique claim to protect animals, how many would be moved by its support for Appalachian miners? If there was a Boots or a Superdrug store next door, why should a buyer pay a premium price to buy from the Body Shop? The Body Shop may have pioneered a very clever retailing formula over 20 years earlier, but, just as the product range had been successfully copied by others, other companies had made enormous strides in terms of their social and environmental awareness.Part of the problem of the Body Shop was its failure fully to understand the dynamics of its marketplace. Positioning on the basis of good causes may have been enough to launch the company into the public’s mind in the 1970s, but how could this position be sustained? Many commentators blamed the Body Shop’s problems on the i nability of Roddick to delegate. She is reported to have spent much of her time globetrotting in support of her good causes, but had a problem in delegating marketing strategy and implementation. Numerous strong managers who had 13 een brought in to try to implement professional management practices apparently gave up in bewilderment at the lack of discretion that they had been given, and then left. The Body Shop’s experience in America had typified Roddick’s pioneering style which frequently ignored sound marketing analysis. She sought a new way of doing business in America, but in doing so dismissed the experience of older and more sophisticated retailers – such as Marks & Spencer and the Sock Shop, which came unstuck in what is a very difficult market.The Body Shop decided to enter the US markets not through a safe option such as a joint venture or a franchising agreement, but instead by setting up its own operation from scratch – fine, according to Ro ddick’s principle of changing the rulebook and cutting out the greedy American business community, but dangerously risky. Her store format was based on the British town-centre model, despite the fact that Americans spend most of their money in out-of-town malls. In 1996 the US operations lost ? 3. 4 million. Roddick’s critics claimed that she had a naive view of herself, her company, and business generally.She had consistently argued that profits and principles do not mix, despite the fact that many of her financially successful competitors have been involved in major social initiatives. Critics claimed that, had Roddick not dismissed the need for marketing for so long, the Body Shop could have avoided future problems; but by the early 2000s it was paying the price for not having devoted sufficient resources to new product development, to innovation, to refreshing its ranges, and to moving the business forward in a competitive market and fast-changing business environm ent.It seemed the heroes can change the rulebook when the tide is flowing with them; but adopting the disciplines of marketing allows companies to anticipate and react when the tide begins to turn against them. The year 2006 turned out to be a turning point for the Body Shop. In that year, the cosmetics giant L’Oreal acquired the company for ? 652 million. L’Oreal was part owned by Nestle, and both companies had suffered long disputes with ethical campaigners.L’Oreal had been the subject of boycotts because of its involvement in animal testing, and Nestle had been criticized for its treatment of third-world producers. Ethical Consumer magazine, which rates companies’ ethics on its ‘Ethiscore’, immediately down-rated the Body Shop from a rating of 11 to 2. 5 out of 20, following the takeover by L’Oreal. A contributor to the magazine commented about the Body Shop. I for one will certainly not be shopping there again and I urge other cons umers concerned about ethical issues to follow my example. There are plenty of other higher scoring ethical companies out there. 14Not be to outdone, Roddick dismissed claims that she was ‘selling out to the devil’ by arguing that she would be able to use her influence to change L’Ore al from inside the company. Suppliers who had formerly worked with the Body Shop would in future have contracts with L’Oreal, and through an agreement to work with the company for 25 days a year, Roddick would be able to have an input into its ethical sourcing decisions. It seemed that the Body Shop was destined to become a safe, predictable company, carrying out marketing in more of the textbook fashion that had allowed its new owners to grow steadily but surely over the years.Maybe the missionary zeal had long ago gone out of the Body Shop, so perhaps having new owners who placed less emphasis on ethics would not be too great a price to pay in return for bringing the huge w ealth of marketing experience of L’Oreal to the Body Shop. Part of the marketing experience of L’Oreal led it to believe Body Shop as an independent brand and to respect its trusted heritage. It was aware that ecological concerns were rapidly rising up mainstream consumers’ concerns, and having Roddick on board would not only be good for PR, it could also change mindsets with L’Oreal more generally.Roddick died soon after selling out to L’Oreal and her obituaries agreed that she had made a difference to the world. She certainly had put enormous energy into her mission and had been lucky with her timing. However, critics were more divided on whether she was a good marketer for the long haul; after all, its relatively easy to make money when the tide is going with you and your luck is in, but much more difficult to manage a changing a nd increasingly saturated marketing environment.Like many entrepreneurs who have been good at creating things, but no t so good at maintaining them, was it simply time for Roddick to hand over to classically trained marketers who could rise to this challenge? Case study review questions 1. Critically assess the extent to which you consider the Body Shop to be a truly marketing-oriented organization throughout its 30+ years’ history. (50%) 2. What are the basic lessons in marketing that the Body Shop might have taken on board in its early years in order to improve its chances of long-term success? (50%) 15Format: Essay Type, 2000 words, produced on a laser printer Deadline: 14th December 2012 (No assignment will be accepted after this date) 16 MARKETING MANAGEMENT Assignment 2 To be handed out later Format: Essay Type, approx. 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 17 STATISTICS Assignment 1 The assignment is a development of the activities from Chapters 1 and 2 of the workbook. It consists of: (a) A short presentatio n made by groups of 2 or (maximum) 3 students based upon one of the research activities from chapter 1.This will take place during the tutorials in week 5 (week commencing 29th October) and will account for 25% of the marks for the assignment. (b) An individual report of around 1200 words submitted by each student. This will account for the remaining 75% of the marks for the assignment. The handing -in deadline for this is 19th November. Tasks: 1. After forming groups of 2 or maximum 3 students, firstly you need to agree with yo ur RBD tutor which topic you are going to research from section 1. 9 of the RBD workbook. Within a seminar group, each group of 2/3 students will research a different topic. . During your tutorial of week 5, you will present the basic facts that you have discovered to the rest of your tutorial group. This will involve an explanation of what you are researching, how you have chosen to answer the question (for some of the activities there are various ways of m easuring the results), and what your findings are. You should use visual aids e. g. slides, to help your presentation. The individual report involves a discussion of the findings in your own words plus some further research and thought: 18 3.Use the data you have collected to answer the research question chosen by your group i. e. report on what you have discovered. Basically you are repeating here, in your own words, the things that were mentioned in your group’s presentation. 4. By conducting some further research from published sources, try and give an explanation for the results i. e. answering the question ‘why? ’. For example, if you were asked to produce some figures on crime, you might try to explain the reasons why the figures have changed over the years, or why they are higher in certain places or amongst certain groups of people.By researching the relevant sources describe how the data were originally collected, including the sampling procedure where r elevant. For example, if the figures were derived from the Opinions and Lifestyle Survey, you would be expected to obtain some information about this survey. Discuss any potential sources of error in the figures, such as response errors and errors caused by non-response. 5. Learning Outcomes The following learning outcomes are being assessed: Collect data using primary and secondary sources. Describe the procedures involved when conducting a sample survey.Communicate findings using appropriate business formats. Allocation of marks: Presentation: 25 marks See the handout on Blackboard (filename Presentation assessment 2012 -13. docx) for an indication of what the assessors are looking for in the presentation. The content of the presentation carries a higher weighting than the style. Individual Report: Clarity of expression, use of English, grammar Answering the research question Further research into reasons behind the results, influential factors etc. Discussion of sampling procedur es and non-sampling errors. 10 marks 25 marks 20 marks 20 marksAdditional Information: Group sizes are 2 or 3. Four people = 2 groups i. e. 2 different topics. Failure to attend the presentation will result in a mark of zero out of 25. 19 An assessors’ report for this type of assignment is also available on Blackboard (filename RBD assessment feedback. docx). Deadline: 14th December 2012 (No assignment will be accepted after this date. 20 STATISTICS Assignment 2 QUESTION 1 CALCULATE: 8 P 3 8 P 4 7 P 6 6 P 1 8 C 3 7 C 5 6 C 2 5 C 0 5. 9 10. 4 5. 7 6. 2 10. 7 11. 7 6. 8 11. 5 13. 1 7. 1 11. 6 13. 6 7. 8 8. 2 8. 1 4. 4 QUESTION 2 12. 3 9. 9 9. 0 a. b. c. . e. f. 5. 8 10. 1 10. 0 8. 3 12. 9 8. 8 6. 7 9. 2 7. 9 9. 4 8. 4 Find the maximum Find the minimum Find the mode Calculate the arithmetic mean Calculate the geometric mean of: 5. 3 and 7. 8 and 10. 4 If the mean family size is 4. 75 what is the total population of a city of 25000 families? QUESTION 3 If the mean rate of arrival in a restaurant is 10 customers per hour, what is the probability of having 4 customers arriving in any hour? 21 QUESTION 4 Defects Workers 0-2 7 3-5 9 6-8 10 9-11 8 12-14 11 15-17 6 18-20 5 21-23 8 24-26 7 a. Calculate the arithmetic mean b. Calculate the median . Calculate the standard deviation QUESTION 5 Listed below are the commissions earned ($000) last year by the sales representatives at the Furniture Patch, Inc. $3. 9, $5. 7, $7. 3, $10. 6, $13. 0, $13. 6, $15. 1, $15. 8, $17. 1, $17. 4, $17. 6, $22. 3, $38. 6, $43. 2, $87. 7 a. Compute the Pearson’s skewness coefficients. b. What is your conclusion regarding the skewness of the data QUESTION 6 A box contains 20 balls of which 2 are red, 5 are black, 5 are blue and 8 are green. A ball is drawn at random from the box; the color is marked each time and then placed back in the box.The experiment repeated three times. Find the probability that: (i) All are red. (ii) Neither is black. (iii) One black, one is blue and one red. (iv) At least one red. 22 QUESTION 7 Find the correlation between the 2 stock prices for the period given. Draw a graph showing the correlation between the two stocks and briefly explain your answer. Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Stock A 12. 4 12. 5 12. 9 12. 1 11. 8 12. 3 11. 4 11. 0 10. 4 10. 4 10. 8 10. 1 10. 2 9. 4 Stock B 31. 0 31. 4 30. 4 30. 0 28. 7 28. 9 29. 2 27. 8 27. 0 27. 2 26. 9 26. 2 25. 0 25. 7QUESTION 8 A company wants to estimate the relationship between its country’s quarterly Growth Domestic Product (GDP) and quarterly net income margin ((Net Income/Sales)*100). Calculate the intercept and the slope and explain the relationship. Quarter GDP % 1 2. 4 2 2. 1 3 2. 0 4 1. 8 1 0. 9 2 1. 3 3 1. 9 4 1. 8 1 2. 3 2 2. 9 3 2. 1 4 2. 2 NI margin % 0. 32 0. 78 0. 67 0. 44 0. 91 1. 10 0. 80 0. 87 0. 78 1. 3 0. 83 0. 84 23 Format: Practical/Calculations, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 24